Ethics in Action Stories: Yasmina Siadatan

Yasmina Siadatan’s values have been central to her work life, from winning Series 5 of The Apprentice, through running a successful restaurant in Caversham, with the Start-Up Loans scheme to present-day role with Dynamic Planner. She emphatically lays out the benefits of being a values-based business, shares success stories and discusses some of the challenges businesses are facing today.

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