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Circular Economy in the time of Covid-19

June 23, 2020 @ 6.30 pm - 8.00 pm

Is it not time to consider adopting a circular economy as we move into the new normal?

When we see the way that entire economies, societies around the world have been impacted by Covid-19, we realise some of the challenges we are facing. No PPE and other products being delivered because so much is outsourced and made in China, ventilators and other equipment not being able to be repaired fast enough due to patent and design issues, seemingly food supply shortages at first and then, on the other hand, going to waste.

All these system “breakdowns” have clearly shown the fragility of our current economies and that the foundations they are built on are not as resilient as many would have us believe.

These clear indicators, however, are why we believe more than ever that there is a strong place for a circular economy, a more resilient economy. In this session, the Circular Economy Club Reading will explore with us how a recovery based on circular models could help us create a more resilient society.


Sophie Segal, is one of the Circular Economy Club Reading organisers. She is an impact entrepreneur with a focus on customers and believes in the power of rethink business models and engagement for the good of tomorrow.

In her latest ventures, she co-founded Co-CREATE ImpACT which uses the transformative power of play to engage employees in sustainability and the circular economy and Together Dragonflies, where she uses value creation and innovation to help companies to communicate their purpose, design customer experiences that set them apart and facilitate a number of e-learning programmes from start-up course to customer success certification. She believes in People first.


About The Circular Economy Club Reading

CEC is the largest international network in the circular economy field with over 4,000 professionals and organisations in more than 130 countries.

In Reading, our aim is to use Circular Economy models and design thinking as innovation drivers to reduce waste and rethink products, business and behaviours, creating new and wider value for our community. The CEC Reading acts as a platform to amplify local initiatives and create new opportunities, bringing businesses, government, individuals and academic together.

Join us

If you haven’t already, please join the Ethical Reading movement! Individual membership is free. Simply click on the ‘Login / Register’ link at the top of any page of the website- https://www.ethicalreading.co.uk .

You can sign up to join our mailing list by filling in the form on the homepage. We also welcome organisations to join us as Partners. Please contact us at [email protected] to find out more.


June 23, 2020
6.30 pm - 8.00 pm
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Ethical Reading
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