Active travel for Reading

Supporting active, sustainable local travel

As pressure to respond to the climate emergency grows, it will become essential for businesses to consider ways in which they can promote active travel, including cycling. We’re keen to support that and make it easier for organisations and individuals in Reading to embrace active travel.

Cycle security

In the spring of 2020, following a discussion in a sustainability champions session, we began to look at ways in which cycling could be encouraged in the town.

It became clear that one of the factors that deterred people from cycling in Reading was the fear that their bike might be stolen. That prompted us to investigate the possibility of working in collaboration with other organisations to bring a secure cycle parking solution to Reading. We held a webinar on the topic as part of the 2020 Reading Climate Festival.

We have considered various options, including...

A staffed active travel centre

In Stockton on Tees there is an active travel hub in a retail unit in the town centre. It offers free secure bike parking as well a range of active travel information and services.

The Hub, Stockton

Unstaffed bike hubs

Bike hubs have been installed at railway stations and other locations where there is a high demand for bike parking. Some of these hubs are open access, such as the one at Newbury Station, while others have smart card access. Several of the latter type have been installed at stations in the West Midlands, such as the one pictured in Selly Oak, Birmingham.

We’ve been discussing possibilities with various organisations, including Reading Borough Council and Reading Cycle Campaign.

If you have ideas to contribute, we’d love to hear from you. Please get in touch at [email protected].

Encouraging your staff to cycle

Here are some options to consider if you are keen to encourage your staff to get to work by bike.

Setting up secure cycle parking

We’re working on developing shared secure cycle parking in central Reading. In the meantime, you might like to consider renting a dedicated section of Q Park on Chatham Place.

If you’re thinking about setting up secure cycle parking on your own premises, here are some suppliers you might find useful:  

Broxap street furniture




External Works

Cycle to Work Scheme

The Cycle to Work Scheme is a great way to encourage your staff to get to work by bike. It allows them to obtain a commuter bike and cycling accessories, with their employer covering the costs but spread over 12 months and making savings through a tax break.

Several organisations operate the scheme and can provide advice on getting set up:



Cycle Solutions

It’s also worth looking at Business in the Community’s Active Travel Toolkit, which outlines some of the challenges and opportunities as well as examples of best practice from leading responsible businesses.

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